Dollars Spent for every Dollar Earned (DSDE)

A measure of “Profitability”.

[ { "0": "", "1": "Self-Serve SaaS", "2": "Serviced SaaS", "3": "CGES Index", "4": "", "5": "", "6": "", "7": "", "8": "", "9": "", "10": "", "11": "", "12": "", "13": "title 1", "14": "title 2", "15": "title 3", "16": "SubTitle" }, { "0": "2024", "1": "0.69", "2": "0.67", "3": "0.68", "4": "", "5": "", "6": "", "7": "", "8": "", "9": "", "10": "", "11": "", "12": "", "13": null, "14": null, "15": null, "16": null }, { "0": "2025", "1": "0.67", "2": "0.64", "3": "0.65", "4": null, "5": null, "6": null, "7": null, "8": null, "9": null, "10": null, "11": null, "12": null, "13": null, "14": null, "15": null, "16": null } ]

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    For every dollar earned in revenue the Enterprise SaaS companies should spend <$1 to deliver that revenue

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    The consistent decline in DSDE ratios highlights the growing anti-fragility of Enterprise SaaS businesses on 2025.

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    Even in a moderated growth environment, companies are generating revenue at a lower cost of delivery, demonstrating improved scalability and long-term profitability potential.